Did you hear the one about the Hollywood star and the casino boss who showcased a bunch of one-time losers in Las Vegas and hit the jackpot?
It's not a joke. If Oscar winner Russell Crowe succeeds, Australia's South Sydney Rabbitohs, the premiership-winning team he part-owns, will become a global brand.
It doesn't hurt that he has the backing of his billionaire business friend James Packer, who owns casinos around the world.
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