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Las Vegas Strip nightclubs dominate list of top revenue-producing bars in nation


A list compiled by Technomic Inc. & Nightclub.com put 22 Las Vegas nightclubs and bars on the Top 100 highest grossing venues in the country.

Mon, Mar 12, 2012 (2 a.m.)

The 31,000 people at the annual Nightclub & Bar Convention in town this week won't have to travel far to find the top establishments in their trade — they're right here in Las Vegas.

Strip nightclubs take eight of the first 10 places in a ranking of the top 100 nightclubs and bars in the country, based on revenue, according to a recent report from trade publication Nightclub & Bar. It also hosts the convention and trade show held Monday through Wednesday at the Las Vegas Convention Center.

In all, 22 businesses in Las Vegas made the top 100 list, with 15 of them in the top 30. The ranking is based on estimates of the establishment's total revenue in 2011.

Nightclub & Bar said the entire group of 100 venues brought in $1.4 billion last year, a 9.2 percent increase from the prior year. As a whole, the bar and nightclub industry saw a 1 percent growth in revenue in 2011, the group said.

The top spot on the list went to Marquee, the new nightclub and dayclub at The Cosmopolitan.

The $60 million venue, which opened in December 2010, generated more than $70 million in 2011, a record for the Nightclub & Bar list.

Marquee was one of 22 venues that were newcomers to the list, showing these establishments "immediately attracted crowds, realizing and then sustaining significant revenue."

The rest of the top 10 venues in the nation with their estimated revenue were:

2. XS, inside Encore, with revenues of $60 million to $70 million.

3. TAO, inside the Venetian, $60 million to $70 million.

4. Pure, in Caesar's Palace, $45 million to $60 million.

5. LIV in Miami Beach, Fla., $35 million to $45 million.

6. LAX, in the Luxor, $60 million to $70 million.

7. Haze, in Aria, $35 million to $45 million.

8. Surrender, at Encore, $35 million to $45 million.

9. The Bank, in the Bellagio, $25 million to $35 million.

10. LAVO, in New York City, $25 million to $35 million.

The other Las Vegas venues on the top 100 list were:

12. LAVO, in the Palazzo, $25 million to $35 million.

13. Tryst, inside Wynn, $25 million to $35 million.

19. Vanity, at the Hard Rock Hotel, $15 million to $25 million.

20. Ghostbar, at the Palms, $15 million to $25 million.

21. Drai's Afterhours, in Bill's Gamblin' Hall, $15 million to $25 million.

23. Moon, in Palms, $10 million to $15 million.

30. The Gold Lounge, In Aria, $10 million to $15 million.

35. Playboy Club, at the Palms, $10 million to $15 million.

42. Rain, at the Palms, $10 million to $15 million.

46. the Chandelier Bar, at the Cosmopolitan, $10 million to $15 million.

59. Studio 54, formerly at the MGM Grand, $5 million to $10 million.

60. Krave, at Planet Hollywood, $5 million to $10 million.

67. Stoney's Rockin' Country, $5 million to $10 million.

81. Lagasse's Stadium, at the Palazzo, $5 million to $10 million.

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Discussion: 7 comments so far…

  1. When in New England visit the only club to make the list in New England, Shrine Asian Kitchen, Lounge and Nightclub at the MGM Grand at Foxwoods. Shrine has been on the top 100 list 3 years running and is currently ranked No. 31.

    Wish New England wasn't so stodgy and we had more clubs on the list. A lot of other clubs are making a good stab at it.

  2. well, it isn't a happy experience for all. working on the strip in a casino, i have heard many complaints that the clubs are homogenized (seen one/seen them all) and do not cater to the 30-50+ crowd. it's always the same thing: some celeb DJ spinning thumping ear-shattering electronica.
    when i someone going to break from the pack and create a club for the more 'seasoned' crowd, ie. the high roller gambler?
    they don't want to scream to talk to their friends. they're ignored for service because they're not the 'beautiful people', and they don't like the attitude of the staff (like they don't exist).
    they want to dance, socialize, drink and have a good time. these are the folks with money; hence the host.
    don't ignore them.

  3. @jt2ou
    the clubs are only interested in one thing ..money..the younger crowd will spend every last penny they have and max out credit cards, just to be in the hip club scene. this is repeated every night, and as long as new people (suckers) show up every week with money to burn this will continue.
    this is a model that only works in tourist cities. your local club cannot operate like this, once the available pool of clubsters have maxed out credit cards and bank accounts, the party is over for the club.
    las vegas depends of fresh excited people to show up every few days with money to burn. older people tend to spend money on other things, better hotels, higher end food, higher end shopping, and possibly more gambling. the younger crowd that fills the clubs may put all their money in to clubbing.
    with age comes some responsibility and learned lessons. it may not be in your best interest to blow money for bottle service and get nothing in return, except for seeing and being seen..im not discounting the value of this to the club goer, its clearly worth it at the time, the lesson learned may be paying the $2000 credit card bill off when they get back home.
    ive been to plenty of the clubs on the list and im one of the older people you are talking about, and as long as ive been willing to spend money, ive never been ignored. i dress well and look like i can afford to be there. ive even had door men come half way down the velvet rope, un hook it and show me right in, bypassing the younger crowd...
    you are right about the clubs all pretty much being the same...and using this knowledge you should go the whatever clubs are not the hot clubs on a given night, you get better service, its still full of people, just not the prettiest or coolest people (and as an older person this will, should, make you feel better about yourself!)and you still get basically the same experience.
    bottom line is its all about money, when you are willing to spend lots of money on what clubs have to offer then you will find the treatment is the same for older people as younger people..

  4. jayjames4u,I totally agree. Also,older people such as myself (40),wont pay $500 for a bottle of booze. They (I) partied hard in thier 20's and 30's and are burned out on that scene.It's fun now and then,but not all the time.

  5. A club for older people wouldn't sell and besides they already have them - any hotel bar/lounge.

    The more important question is why would an older person want to deal with all the crap - lines, crowds, noise, ect ect. And it's a rip off on top of it but of course 10 people will chime in about what a great time they had - GOOD FOR YOU!

  6. An article detailing how Vegas clubs make lots of money, only to have some folks drag out their tired old horse that's "it's all about money" and "seeing and being scene." Well, duh! You don't spend tens of millions of dollars on sound and lighting and then charge $3 for a beer... That wouldn't be a viable business model, now would it? There are plenty of places for everyone who wants to experience nightlife in Las Vegas, of all ages and musical tastes and price points. Some of you sound like you'd demand an Aston Martin at Hyundai prices, and are personally insulted when nobody will provide you with it.

  7. james p reza...i have no old tired horse, i have no problem with nightclubs making all the money they can any way they can...im pretty sure i was defending their business plan...i think i was pointing out to another poster that his negative view of the club scene was only as accurate as his desire to play the game. maybe you should reread my post...of course if you were not talking about what i wrote then excussssse me!