The women in "Sex and the City 2" probably do not buy their shoes from Zappos.com, but millions of other (real) people do, and they have made the company a breathtaking dot-com success story long after the bubble burst for so many other Internet retailers. How did such improbable success happen?
In "Delivering Happiness," Tony Hsieh, the 36-year-old founder and chief executive of Zappos, says that he had an epiphany at a party when a mysterious woman whispered: "Envision, create and believe in your own universe, and the universe will form around you." The message seemed to help, but — to judge by Mr. Hsieh's account of his life so far — so did his own low threshold for boredom and shrewd business sense.
Find the full Wall Street Journal report here.
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