Harveys integrated into slot club

Fri, Dec 21, 2001 (9:53 a.m.)

Harrah's Entertainment Inc. of Las Vegas announced Thursday it has integrated three casinos formerly owned by Harveys Casino Resorts into "Total Rewards," its multi-casino player tracking and promotions card.

Harveys Lake Tahoe was added to the system, as were two Council Bluffs, Iowa, casinos: Bluffs Run Casino and Harrah's Council Bluffs. About 674,000 new players were added to the Total Rewards database, which now contains more than 25 million player names.

Harrah's acquired Harveys in July for $675 million.

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