Playboy Enterprises Inc. will open its first U.S. Playboy concept store that will sell Playboy-branded consumer products at the Forum Shops at Caesars in April or May. The store is a licensing venture with Waikiki Trader Group and did not require a capital investment by the company.
The 2,100-square-foot store will sell clothes and accessories as well as Playboy memorabilia items. No magazines or videos will be sold at the store, Playboy and mall officials said.
Playboy also has a store in Tokyo and one planned for Melbourne, Australia.
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