Coachella tickets went on sale today, but you won't find an option to a buy a Friday ticket on Ticketmaster. Same for Saturday and our pick for the best day of the fest, Sunday. For the first time in the California desert festival's 11-year history (apart from 2001, when it ran only one day), Coachella is only offering all-weekend passes.
According to the festival's official Web site, Coachella.com, three-day passes--which sell for $269 plus fees and tax--will be exchanged for weekend wristbands in person at the April 16-18 event at the Empire Polo Field in Indio, California.
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- Our first take on Coachella's 2010 lineup (1/19/10)
Needless to say, 2010's new ticket policy has been meet with considerable angst at the official Coachella forum. "I lost my great job last year and am a full-time single parent; my economic recovery has been slow so far. I've been to every single Coachella ever, but probably cannot afford a three-day pass this year," read one post. Another response declared: "I'm just gonna buy a three-day pass, ditch work and get drunk for an entire weekend. Wasn't planning on it, but fate wanted it this way. So I guess I am."
A Friday email to Coachella organizers inquiring about the reason for the change had not been answered by late afternoon.
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