The Las Vegas Convention and Visitors Authority’s new advertising campaign is using contemporary storylines in its promotion of “only in Vegas moments.”
Those moments include a same-sex couple on vacation, which ends in a wedding; a single mother enjoying a break; a married couple trying to rekindle their romance; and a businessman who pretends to be a high roller to gain the attraction of a woman.
Authority officials, who released the spots this morning, said they highlight the changing norms in Las Vegas. The short films are on the LVCVA site and YouTube, and will be edited for television commercials.
“The introduction of ‘Only Vegas Moments’ celebrates the long-standing promise of adult freedom in Las Vegas by embracing contemporary storylines that are relatable to a wide range of potential visitors,” said Cathy Tull, chief marketing officer of the authority, in a statement. “Through authentic and empowering experiences, the new stories highlight Las Vegas as a destination where being whomever you want is not just allowed, but encouraged.”
John Tanzella, president and CEO of the International Gay & Lesbian Travel, said the inclusion of a gay couple is a “cutting-edge approach to create culturally relevant global tourism.”
“(It) is a perfect example of the inclusive environment that awaits all travelers in the destination,” he said in a statement.