The Las Vegas Lights soccer franchise is always eager to try wacky promotions. They, after all, have llamas on the field for the pregame festivities.
The Lights today announced a "Midnight Match” July 11 at Cashman Field against Orange County FC, with kickoff schedule for 11 p.m. and a midnight celebration at halftime. They are teasing potential fireworks, confetti and special guests.
“We live in such a unique community and so many locals have to work during our typical 7:30 p.m. kickoff, so this is a perfect way to play a game at a time so that those individuals can now attend — and, well, for us to create a new kind of fun at our Saturday night soccer parties,” owner Brett Lashbrook said in a statement.
They borrowed the idea from the defunct Las Vegas Wranglers minor league hockey franchise, whose midnight event was annually one of the best-attended games of the season.
The Lights version will include open seating — season-tickets holders will be allowed into Cashman Field first — and food and drink specials.
The Lights, about to enter their third season, bill themselves as “the most interesting team in America.” This concept certainly adds to the narrative. More important, it also provides a service to locals who work odd hours in the tourism industry, Lashbrook said.
“If you’re one of the many thousands of individuals that work nontraditional hours in Las Vegas, then this game is created specifically for you,” Lashbrook said.