The Strip has gone dark because of the coronavirus pandemic, but tourism officials are airing a TV spot to remind people that when the crisis eventually passes, Las Vegas will be ready to welcome them back and will be "better than ever.”
Debuted on television on Tuesday, the Las Vegas Convention and Visitors Authority video underscores the importance of health and safety during the global pandemic.
“In Las Vegas, there’s something more important than the shows and the neon,” says a voiceover on the 30-second spot. “There’s something bigger than our hotels and our bravado. That something is you and your safety. That is everything. That is the only thing.”
But it also reassures people that the good times will eventually roll again.
“We want you to know that when you’re ready, we’ll be ready and we’ll be better than ever,” the video states. “There is no bigger star in this town than you — only you.”
The spot is scheduled to run on a host of networks — including ABC, NBC, CBS, ESPN, BET, the Travel Channel and E! — through April 19, according to Tamara Rocha of R&R Partners, which produced the video.
Las Vegas welcomes about 42 million visitors annually, but tourism has ground to a halt after Gov. Steve Sisolak on March 17 ordered all casinos closed for 30 days in hopes of slowing the spread of the virus.
A total of 249 people in Clark County have tested positive for the coronavirus and six people have died as a result, according to the Southern Nevada Health District.