Smashburger founder Tom Ryan speaks Thursday, Sept. 6, 2012, about an effort to get more customers to notice that his restaurants offer beer in Denver. The Denver-based chain has teamed up with Fort Collins, Colo.-based New Belgium Brewing Co. to choose which New Belgium beers to pair with items on its Colorado menus.

Thomas Peipert / AP

Smashburger founder Tom Ryan speaks Thursday, Sept. 6, 2012, about an effort to get more customers to notice that his restaurants offer beer in Denver. The Denver-based chain has teamed up with Fort Collins, Colo.-based New Belgium Brewing Co. to choose which New Belgium beers to pair with items on its Colorado menus.