An information tent, lower right, is in place for Super Bowl Boulevard in New York's Times Square, Tuesday, Jan. 28, 2014. Thirteen blocks of midtown Manhattan have been converted into a temporary festival space leading up to the National Football League's championship game between the Seattle Seahawks and the Denver Broncos on Sunday, Feb. 2, in East Rutherford, N.J.

Mark Lennihan / AP

An information tent, lower right, is in place for Super Bowl Boulevard in New York's Times Square, Tuesday, Jan. 28, 2014. Thirteen blocks of midtown Manhattan have been converted into a temporary festival space leading up to the National Football League's championship game between the Seattle Seahawks and the Denver Broncos on Sunday, Feb. 2, in East Rutherford, N.J.